Business Plan – The Vision & the People

A business plan should often tell of who is behind its new startup.

My name is Rick Canale. I am a lifelong Red Sox and baseball fan. I am well versed in the marketplace and the product. My passion for Red Sox memorabilia is infectious and ensures that www.fenway1912.com will always be well represented.

My experience in marketing shows my ability to bring new concepts to the memorabilia industry.

I have a strong retail background as the managing director of Exotic Flowers, the official florist of the Boston Red Sox. My expertise includes; merchandising, web store operations, order fulfillment and customer service and CRM.

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