Web ad words, Search Engine Optimization
A concerted effort will be made in the design of the site to appear coded for search engine algorithms. i.e., certain words will appear throughout the site so that search engines will pick up the terms for higher ranking. We will also be in the godaddy marketplace for sales and placement as well.
We will have a monthly newsletter. We do not need to make a concerted effort to acquire email addresses of those who are interested.
We will also be participating in online social marketing in sites like mlblogs, sawxheads.com, and Zimbio. Contributions to these sites will happen every 3 days. As the true colelctor (a hobbyist) is not the target market; marketing efforts will not involve the baseball catrd show blogs, shows or stores.
Online auctions and a Clearance category will also be a way for fenway1912.com to liquidate some inventory.