Tagged: Fenway 1912

Business Plan – Fenway 1912 – Financing Strategy

The Fenway Collection 1912 is garnering investors. We are offering a 20% stake in the company for $10,000. We are not soliciting money from lenders, banks or the government for start up costs.

If $30,000 is raised:

$5000 web development

$1000 for banking, credit cards & communications set up

$500 for promotional branded clothing & hats

$500 for business cards

$500 for stationary

$500 for bumper stickers

$2000 for a direct mailer

$3500 for inventory

$3500 for overhead/bank account

$10,000 for advertising

$2000 for legal and corp. fees

I will be offering over $10,000 worth of sports memorabilia.

We have currently 80% of our stock in holding with only 20% left in offering.

red sox team bat.jpg2007 Signed Red Sox team bat.


Business Plan – The Vision & the People

A business plan should often tell of who is behind its new startup.

My name is Rick Canale. I am a lifelong Red Sox and baseball fan. I am well versed in the marketplace and the product. My passion for Red Sox memorabilia is infectious and ensures that www.fenway1912.com will always be well represented.

My experience in marketing shows my ability to bring new concepts to the memorabilia industry.

I have a strong retail background as the managing director of Exotic Flowers, the official florist of the Boston Red Sox. My expertise includes; merchandising, web store operations, order fulfillment and customer service and CRM.



Business Plan – Pricing Power

Fenway 1912’s pricing power will remain in line and slightly less than the industry leaders. Our overhead is not only less, but this should bring in business on the price shopper. Our brand will lend us credbility for higher pricing. Most companies in the online memorabilia business sell all type of memorabilia with no loyal base.

Our market is the Red Sox fan. Fenway Collection 1912 will have local roots and our story will be reflected in the professionalism of our website, our packaging and all our marketing materials. Fenway Collection 1912 will also practice a white glove approach to customer service.

A daily special, clearance section and email newsletter will encourage weekly visits to our website.

Below is a baseball signed by 24 players and coaches of the Impossible Dream of ’67 Red Sox.