This photo of Jason Varitek measures 20X20 and is signed by my favorite current Red Sox star and hangs prominently in my office.
As the Fenway Collection 1912 gets off the ground, our marketing plans are well thought out. Through ad words and email marketing along with local grass roots campaigning; a method for sound and loyal growth. The internet as a whole is rife with disloyalty. By growing steadily, we hope to establish a loyal customer base. Only`one of our competitors exhibits a loyal customer base at this time.
Some growth initiatives include bumper stickers, direct mail, email newsletter, blogs and public relations. Hat and shirt giveaways at Fenway area pubs. Red Sox autograph signings.